Radios to break revenue records
Commercial radio stations closed a record Q3 in terms of advertising revenue.
Commercial radio stations closed a record Q3 in terms of advertising revenue led by Danubius Rádió with Sláger Rádió coming second with Ft 3.43 billion. The stations expect a further increase based upon the results of a recent survey by pollster Szonda Ipsos, which showed that radio adverts are in some cases better means of reaching young consumers than TV advertising. Radio currently represents 6.7% of the total advertising market of Ft 134.9 billion. (Vg 10) A.K.


