Economics
The Hungarian games market has expanded by an approximate 15% this year, according to industry experts. The market is largely dominated by hypermarkets holding a 65% share while small retailers can only survive by providing unique games or professional sales staff providing expertise advice. Experts estimate sales around Christmas having an approximate 65% share in the annual turnover of the sector. The Hungarian toy producer's share in the market has decreased to under 10% in recent years as imports can be considerably cheaper than raw material in Hungary. (Vg. R.G.)
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