MTV welcomes Fischer for sales
The sales activity of state television MTV Rt may significantly increase as the sales department is to be taken over by András Fischer, former CEO of Radio Danubius, according to daily Világgazdaság information. The new leadership promises to exceed this year's income by Ft 1 billion in 2005. In 2003, the income from advertisements totaled Ft 2.4 billion, while the plan for 2004 is Ft 3.7 billion. MTV's situation is not going to be easy at all as RTL Klub and Tv2 had 40% of the advertisement market, estimated Ft 135 billion last year. (Vg 5) E.C.


